A conversation with Kim Albee, President of Genoo, and Ardath Albee, author of "eMarketing Strategies for the Complex Sale."
Explore how to develop a content strategy on a tight budget. Understanding our target audience and their buying process allows us to map specific types of content into our marketing efforts.
Learn how to
- think about what will interest your target audience,
- how to reuse and recast that content for additional benefit,
- assembling engaging content on a shoestring budget.
Genoo's President Kim Albee interviews author Ardath Albee, author of eMarketing Strategies For The Complex Sale. If you have a considered sales process, you want to listen to this interview.
About Ardath Albee:
Ardath Albee, CEO of her firm, Marketing Interactions, Inc. is a B2B Marketing Strategist. She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities.
Her book, eMarketing Strategies for the Complex Sale is now out from McGraw-Hill.