A conversation with Kim Albee, President of Genoo, and Ardath Albee, author of "eMarketing Strategies for the Complex Sale."
What is the best way for you to promote content with your target segment - is it a blog or a microsite? Learn how they are different from one another and how to use them to help you generate more leads and build relationships.
In this interview with Ardath Albee, author of eMarketing Strategies For The Complex Sale, we explore how to get your content in front of your target audience.
About Ardath Albee:
Ardath Albee, CEO of her firm, Marketing Interactions, Inc. is a B2B Marketing Strategist. She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities.
Her book, eMarketing Strategies for the Complex Sale is now out from McGraw-Hill.