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The temptation to send emails to the entire list with special deals, sale prices, or incentive gifts is a temptation that must be resisted. There's a better way to get out of a sales slump, and there's a better way to smooth out sales slumps so they aren't so "slumpy." Read on... I'll explain.
Do the people who buy your products or services feel connected to their potential vendors or partners when the only communication they ever receive is "here's my stuff; buy my stuff"? How connected do YOU feel when you get those types of emails from places trying to get your business? Right? Let's pull this apart a bit and see what goes wrong and what COULD go right.
Getting a new lead is cause for celebration. Maybe this person will become a customer! Yes! Or... maybe they won't. What do you do with new leads? How do you treat them? How do you ENGAGE them? What is your best next step? Keep reading, and let me give you some ideas.
How we write emails has a huge impact on the performance of our emails. Our best results come from when we write as though we are writing to one person, even though we're delivering that email to many people. Bonus - personal emails are so much easier to write! As one of our customers has said, "it feels like I am writing to a friend." But... it's more than the content. Read on.
What's the most important thing your email marketing can do for you? What's the one single thing that you want to track and measure and manage in your email marketing? If you're sitting there saying "sales," you are completely correct - but perhaps not in the way that you think.
Beautiful, gorgeous, graphic-filled emails - so hard to let go, isn't it? So many marketers think the way to get attention with their emails is to have them designed. Here's the thing about those gorgeous emails - they don't perform like you want them to perform. Let's talk about what's really going on.
Success today doesn't mean success tomorrow. You've heard the definition of insanity before (doing the same thing we've always done and expecting different results), and it's true. It's all more than that. Doing the same thing we've always done and expecting it to always work is equally unrealistic, given the pace of change and access to information we have today.
One common misconception about marketing automation is that itâ€™s basically a life-support system for scheduling and sending emails. Weâ€™ve been told that humans only use 10% of their brains, right? Similarly, most marketers only use 10% of their marketing automation capabilities. Itâ€™s actually mind-blowing how many ways marketing automation can be applied to your business.
Have you ever wondered why some of your emails go into the Promotions or Clutter folders? Or why your emails donâ€™t seem to be read in general? Youâ€™ve read numerous email deliverability blogs on the topic, and perhaps you still canâ€™t figure it out.
We see it on a regular basis - the same frustrating situation of email deliverability.
If you want to triple your email results without jeopardizing your list, Iâ€™ve got a strategy to share with you. I know this works, because we do it ourselves; we send more emails and get fewer opt-outs while increasing our sender reputation. I am convinced that you can get the same results with our method, and Iâ€™ll explain why.
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