Content Creation

What's Wrong with That Website?

Is your website a catalyst for communication? A conversation-starter? An engagement engine for your business? Or is it simply a presentation of your business's qualifications, expertise,and knowledge. There's something fundamentally wrong with most websites, and we're drilling into that today. Read on...

If Content is King, What's the Strategy?

Why is content so important? "I've got a Contact Us button on every page of my website, and that's all I need, right?" Nope. "I've got a blog with a Subscribe button on it. That's enough, right?" Nope, again. What's in that blog? What content is on your website? How are you engaging the people you want as your customers - before they are ready to buy? Here are four big tips about content. Keep reading.

Your Success Depends on a Strong Buyer Persona

The old adage, “Know your audience” is just as important today, especially if you need to create a successful marketing campaign. Understanding who your audience is and why they should buy from you is key to crafting a marketing strategy that connects your audience and draws them towards your product or service. 

Marketing Automation and Content – The Perfect Match for Business Growth

Are you using marketing automation software to maximize your content’s ROI? If not, what’s the holdup? Companies using marketing automation have 53% higher conversion rates than companies that do not. Marketing automation conversions are flying high for a reason. 

Those Easy-to-Get Images Could Be Costly

Trust me on this one. Or don't. Research my sources if you like. Look for stories, like I did. Find the facts for yourself, if you want to. Just do one thing. Stop grabbing images from anywhere to use on your site or in your emails. It's a fact: doing so could cost you big money. Read this post. Learn how you can elevate your business beyond this particular risk - or learn if you are already doing so.

Brainstorming Great Content Ideas - Five Steps

One of the most effective ways to generate great ideas for great content is to hold a brainstorming session. We've taken some of the best ideas from around the web and merged them with your world - the world of marketing. Here are five simple steps to follow to make your brainstorming sessions as productive as possible.


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From Genoo's Blog