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Is your website a catalyst for communication? A conversation-starter? An engagement engine for your business? Or is it simply a presentation of your business's qualifications, expertise,and knowledge. There's something fundamentally wrong with most websites, and we're drilling into that today. Read on...
Why is content so important? "I've got a Contact Us button on every page of my website, and that's all I need, right?" Nope. "I've got a blog with a Subscribe button on it. That's enough, right?" Nope, again. What's in that blog? What content is on your website? How are you engaging the people you want as your customers - before they are ready to buy? Here are four big tips about content. Keep reading.
The old adage, â€œKnow your audienceâ€ is just as important today, especially if you need to create a successful marketing campaign. Understanding who your audience is and why they should buy from you is key to crafting a marketing strategy that connects your audience and draws them towards your product or service.
Are you using marketing automation software to maximize your contentâ€™s ROI? If not, whatâ€™s the holdup? Companies using marketing automation have 53% higher conversion rates than companies that do not. Marketing automation conversions are flying high for a reason.
Trust me on this one. Or don't. Research my sources if you like. Look for stories, like I did. Find the facts for yourself, if you want to. Just do one thing. Stop grabbing images from anywhere to use on your site or in your emails. It's a fact: doing so could cost you big money. Read this post. Learn how you can elevate your business beyond this particular risk - or learn if you are already doing so.
One of the most effective ways to generate great ideas for great content is to hold a brainstorming session. We've taken some of the best ideas from around the web and merged them with your world - the world of marketing. Here are five simple steps to follow to make your brainstorming sessions as productive as possible.
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