Search Engine Optimization

Optimize Your Video: YouTube Metadata Guidelines

We've created a list at and embedded it here - with the top tips we've been able to uncover about what you need to think about when uploading videos to YouTube so they are set up to get maximium exposure.  We also have links to a couple of other killer sources for building and optimizing your YouTube channel.

Google Plus Authorship Impact SEO Rankings

Google Plus authorship influences search engine optimizationRecent research shows that having Google Plus Authorship set up and using it can impact search results in a big way.  If you don't have Google+ Authorship ... then get it set up for anyone posting articles to your blog, and build the authorship reputation.

Turn Google Into Your Course Catalog

With the right mindset for designing and marketing a continuing education website, Google can lead students directly to your course catalog. Here are some tips for taking advantage of this powerful opportinity. 

Why Google+ Is Important For Your Online Marketing

Google+ is now the 2nd largest social network in the world.  Google is using it to help verify content authority, and it will have a big impact on getting ranked in search engines.  Some are saying those that don't get on board are destined for irrelevance.  We've outlined some very real reasons why you need a Google+ profile and business page to help your online marketing effectiveness.

Google Panda And Important On Page Factors For SEO

Panda is an update that Google that places a lot more importance on your website page content, or “on-page” factors.  Prior to Panda, the on-page factors were heavily outweighed by the links coming into your site. Now, the quality of your website (and blog) is much more important to Google.

Search Engine Optimization Basics After Penguin and Panda

Was your website affected by Google's recent algorithm changes? Learn how to increase your search rankings and get traffic coming back to your site - fast.

Get Found & Learn What Leads Need

Search engine optimization teamed up with a smart lead capture process provide the makings for a strong demand generation engine.  In today's market, you need to do everything you can to make it easy for customers and prospects to find you and then to meet their needs when they show interest. A powerful online presence is easy to find, generates interest and fulfills that interest.


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From Genoo's Blog