Search engine optimization can be confusing. What keywords are really the ones you need to be focused on? How do you narrow in on the ones that are right for you? Beyond that, how do you get your pages relevant for those keyphrases, and still make sense to your visitors? And finally, what's a good way to approach getting the links you need to build the authority for your pages, so Google will move them up in the search engine rankings?
This webinar will walk through how to think about and engage with the core of search engine optimization, leaving you with clear ideas and pathways that will move your efforts forward.
In this webinar, you will learn:
- How to select keywords that your target audience is searching for.
- How to assemble content for your pages that is "SEO optimized" and still readable and engaging for your visitors.
- Link building strategies that will help you gain authority from the search engines.
- The impact of some of the recent algorithm changes and what that means for SEO efforts you engage in.
Mike Marshall, is lead instructor at the Search Engine Academy of North Carolina. Michael has over 20 years experience in information technology covering a wide range of specialties including: web design, software engineering, e-commerce solutions, artificial intelligence, and Internet marketing. He is a contributor to "Building Your Business with Google" (Wiley Publishing) and has taught classes on search engine technology for the U.S. Patent Office. He has degrees in Linguistics, Philosophy and Theology.