Supercharge Email ROI – More Than Best Practices

Did you know that email has one of the highest ROI’s of any marketing tactic?  But most people don’t have the metrics to allow them to capitalize on what’s important with email today:  Metrics that go beyond the click.  If you cannot get engagement, you won’t get results with email going forward – and 20% opens are not going to cut it.

Beware of the Buyer Persona

Buyer Personas are in trouble. Most buyer personas focus on irrelevant details and end up missing the mark. Do yours include hobbies? Aspirations? Marital status? If so, your personas likely don’t provide the info you really need to influence the buying decisions. Think about it. What does any of that have to do with making a purchasing decision about your product? To be effective, your buyer personas need to provide insights about your target audience’s buying process.

How Mismatches Could Be Torpedoing Your Marketing Efforts

Do you ever feel like you’re talking about vanilla ice cream in a rainbow sherbet world? Do you wonder why your phone isn’t ringing off the hook when you’ve paid a consultant for expensive SEO tactics?

Hit The Emotional Hot-Button With Your Content

Did you know there are only five core emotions? And that three of them are negative? All other emotions are combinations of these five core emotions. Understanding the “Emotionomics Matrix” will help you build your content strategy, and get better engagement.

Use Content to Attract Customers

Did you know that EVERY decision that you make is due to emotions? Even if you consider yourself a logic-based decision-maker, it’s emotion that evokes action. To mask that emotional “choosing” (unconscious mostly), we follow up immediately with the logical reasons why our choice was the right way to go.

Handy Tools for Marketers

We run into this stuff all the time, so we have compiled a list of marketing tools that we thought might save you money and time in your efforts. Please check out this list, and let us know if you have any tools that you like.

How The InfoSnack Habit Leaves Your Brand Forgotten

Did you know 90% of mustard is left on the side of the plate? Today, if your content isn’t relevant, you could be left there too. In this webinar, we crack how people consume and snack on information so that your content will hit-the-mark and your brand won’t be forgotten.

How To Create and Size Web-Optimized Graphics

Sourcing and creating web-optimized graphics is no longer limited to expensive desktop-based software that has a tough learning curve.  There are tools available "in the cloud" that make it easy for marketers without any training in Photoshop or Illustrator, to edit images and create what's needed.  This post shows how to create a cover image for us with content distribution to media platforms such as SoundCloud, Scribd, and others.

Optimize Your Video: YouTube Metadata Guidelines

We've created a list at and embedded it here - with the top tips we've been able to uncover about what you need to think about when uploading videos to YouTube so they are set up to get maximium exposure.  We also have links to a couple of other killer sources for building and optimizing your YouTube channel.

How Prospects Know a Robot Sent Them an Email - and How Not to Look Like a Robot

Robots sending email

So many emails landing in inboxes all over the world. Your prospects are getting their fair share of the giant heaps of information being bandied about, and it's important that your email stands out - for all the right reasons.

Just for fun, we've compiled a list of some of the wrong reasons why emails might stand out, along with a few helpful tips of how to overcome these challenges. Did we miss any? Leave a comment and let us know your email pet peeves!


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From Genoo's Blog