One common misconception about marketing automation is that it’s basically a life-support system for scheduling and sending emails. We’ve been told that humans only use 10% of their brains, right? Similarly, most marketers only use 10% of their marketing automation capabilities. It’s actually mind-blowing how many ways marketing automation can be applied to your business.

The old adage, “Know your audience” is just as important today, especially if you need to create a successful marketing campaign. Understanding who your audience is and why they should buy from you is key to crafting a marketing strategy that connects your audience and draws them towards your product or service. 

Have you ever wondered why some of your emails go into the Promotions or Clutter folders? Or why your emails don’t seem to be read in general? You’ve read numerous email deliverability blogs on the topic, and perhaps you still can’t figure it out.

We see it on a regular basis - the same frustrating situation of email deliverability. 

If you want to triple your email results without jeopardizing your list, I’ve got a strategy to share with you. I know this works, because we do it ourselves; we send more emails and get fewer opt-outs while increasing our sender reputation. I am convinced that you can get the same results with our method, and I’ll explain why.

Segmentation is one of the most effective ways to engage your leads. But how you segment makes a big difference in how much time you spend creating content for your leads, as well as in the outcome of your efforts. 

For years now, there has been much discussion about recognizing and overcoming the disconnect between Sales and Marketing. 

A new potential client contacted us to discuss deliverability of their email transmissions; they wanted us to figure out if we could help them get more of their emails to the inbox. Of course, we were happy to explore this – and with new customers, we begin by asking a lot of questions to get an overall perspective of their methods.

Are you using marketing automation software to maximize your content’s ROI? If not, what’s the holdup? Companies using marketing automation have 53% higher conversion rates than companies that do not. Marketing automation conversions are flying high for a reason. 

Trust me on this one. Or don't. Research my sources if you like. Look for stories, like I did. Find the facts for yourself, if you want to. Just do one thing. Stop grabbing images from anywhere to use on your site or in your emails. It's a fact: doing so could cost you big money. Read this post. Learn how you can elevate your business beyond this particular risk - or learn if you are already doing so.

One of the most effective ways to generate great ideas for great content is to hold a brainstorming session. We've taken some of the best ideas from around the web and merged them with your world - the world of marketing. Here are five simple steps to follow to make your brainstorming sessions as productive as possible.