With so much information and data in the world today, it can be difficult deciding what to focus on when it comes to your online marketing strategy. We chose 4 trends in online marketing that we think are the most important to focus on in 2012.

In this conversation, Kim Albee of Genoo and Tim Ash author of "Landing Page Optimization - The Definitive Guide to Testing and Tuning for Conversion", discuss how even SMB marketers and business owners working within budgetary constraints can dramatically improve the conversion rates on their sites by applying simple and effective principles across their pages.

Confusion abounds!  What really is inbound vs. outbound marketing?  And what is required for a good inbound marketing strategy?  This article sorts out the confusion -- allowing you to assemble strategies that will work and produce results.

Creating content that consistently delivers can be a daunting task.  Learn how to revolutionize your content marketing strategy by understanding why people are attracted to certain things and not others.  Genoo's Kim Albee talks with Vicki Kunkel, author of "The 8 Primal Factors That Create Blockbuster Success."

This interview with author Dan Hill, explores the importance of emotions in decision-making and how to leverage emotions for business success.  Learn how to use emotions in your marketing efforts.

If you want to succeed with your SEO efforts you will need more than a basic understanding of search engine optimization.  Learn how small and midsized businesses can wrap their arms around it all, knock out actions plans, and move forward with their own SEO.

Genoo interviews Steve Wiideman, an SEO expert, who gives us some easy to understand information that lets you get your arms around search engine optimization.

Lead nurturing is critical for companies with complex sales cycles.  Providing leads with consistent communication that addresses where they are in the buying process will help you stay top of mind when they are ready to buy.

Search engine optimization teamed up with a smart lead capture process provide the makings for a strong demand generation engine.  In today's market, you need to do everything you can to make it easy for customers and prospects to find you and then to meet their needs when they show interest. A powerful online presence is easy to find, generates interest and fulfills that interest.

Online marketing is all about timely communication - Use marketing automation to keep content flowing.  Stop waiting for the IT person, get relevant content to your leads on their schedule.

Content is king. That's true now more than ever. Having the online marketing tools that enable marketers to create, modify and publish the content necessary and most relevant to your target segments is critical.  Learn how Genoo can help you achieve your online marketing goals.